Consulting Services
BUSINESS & MARKETING STRATEGY
Digital Brand Consultation
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- Building a successful brand identity is imperative in today’s tech-driven world. Who are you, and why should your audience care? Together, we will work on your messaging and brand fluidity across all platforms (desktop, mobile, social presence, etc.), while ensuring that you stay true to brand and attract your ideal customers. From crafting a brand message that speaks to an online audience, to establishing a clear message that is consistent across the board, we will improve your company branding so that it better resonates with potential customers.
Social Media Management
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- If your potential customers are on social (and they are), you should be too… but only if you know how to actively engage your audience! Social media allows your audience to get to know, like, and trust you, and ultimately buy from you; the effort put into your social media accounts will help you acquire higher quality leads and buyers who are there to stay. But not everyone can manage a social media account successfully, as the person running the business account needs to think like an Influencer; that person needs to be someone who is tracking the latest trends, deeply invested in social media, and influences people to buy. We will start with an in depth social media audit by looking at your current social media presence and discovering your competitors; from there, we will design your content calendar and strategize on execution.
Email Marketing
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- Your email list is everything. Are you actively engaging your list, selling “story-first,” and ensuring that your audience knows who you are, what you do, and why you’re unique? Do you have autoresponders in place to automatically activate those interested in your company, brand, or service? Together, we will work together on your email marketing campaigns to ensure that your message is clear and relatable to everyone interested in your business. Not only will your distribution list grow, but so will your revenue!
Content Marketing
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- How can you provide value to your audience? By carefully crafting and creating photos, videos, infographics, ebooks, webinars, and resources to draw your audience in. At the end of the day, you need great content! By putting value first, your audience is more likely to engage with your content and buy from you.
Influencer Marketing
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- Good Influencer marketing is one of the most organic ways to market your product or service. Influencer marketing is when you partner with someone that has a large following on social media to promote your brand; they spread the word about your product, service, or destination, and, in turn, you pay them a set rate. Leveraging the network of Influencers is not only less work for your marketing team, but an incredible way to break into an audience who already knows, likes, and trusts your company because of your relationship with said Influencer! Of course, it should go without saying that the Influencers you work with must align with your core goals and values in order for Influencer marketing to be successful.
FB Ad Buying & Management
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- Ready to take your online presence to the next level? Investing in paid advertising allows you to reach an entirely new audience that targets your ideal demographic and location. We primarily focus on Facebook, as it’s the most powerful social media platform in the online advertising world. We will work with you to design the image, write the copy, and create a high-converting ad to ensure that your product or service stands out amongst your competition. Minimum ad thresholds apply.
CREATIVE SERVICES
How To Look Good On Zoom
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- Wondering how to look good on Zoom? With remote work becoming more and more prevalent, it’s imperative that you still look like a professional for your virtual calls, meetings, and presentations. That means, how you sit, where you're seated, what you wear, camera positioning, and proper lighting. We will constructively critique your remote work setting and the way you present yourself, while offering you actionable steps to take to look like a true professional on video calls.
Professional Photo & Video
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- Whether you’re an individual or corporate company, the way you showcase your product, brand, or personality online is key. This comes back to the use of high quality, professional content. Today, everyone with an iPhone calls themselves a photographer, but capturing a scene for marketing purposes takes a higher level of skill and equipment. My team and I are available for hire for professional photography and videography. Our team has been shooting professional photography and videography worldwide for the last seven years. We’re ready to assist you with all of your creative needs, from scouting location to post processing. Should you have images that simply need to be edited, we’re happy to take the original images and edit them in Lightroom and Photoshop too!
Commercial Shoots
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- We have ample experience shooting full-scale commercials for companies around the world. With multiple professional video cameras and drone footage, we are certain that we can showcase your product, service, or destination in a new, exciting light! Stand out amongst the crowd.
Public Speaking
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- Having spoken at events hosted by the United Nations, US Embassies globally, the Business Summit of New York, and multiple digital marketing events, Sarah speaks on all things social media, digital marketing, branding, travel, and tourism, as well as the importance of overcoming fear to thrive in the workplace. She is available to speak at large scale events as well as smaller company-wide functions.
Get In Touch Today!
Testimonials
Happy Clients!